The neutrality of the word-mark helps this gaming retailer steer clear of visual clashes with the brands it stocks. The clean primary colour palette consists of a vibrant blue and a bright leafy green combined with black, white and yellow. The primary typeface is Roboto which is used alongside Futura, by Paul Renner. The combination of these two gives a sense of clarity throughout the brand's identity.
For Oasis Gaming to best serve its customers during a global pandemic, A dynamic and fully functional e-Commerce website was developed. This helped to increase product sales and gained access to new markets.
The new identity is flexible enough to work across multiple platforms, applications and sizes. The website is optimised to work across numerous screen sizes (from the smallest smartphone to massive HD screens). The flexibility of the new identity enables it to fit throughout various real-world applications ranging from printed business cards and digital devices to exterior and interior signage.
