Designed and developed a new identity for PaperWeight Consulting,A South African based administrative consultancy that helps clients keep their businesses organized and functioning smoothly.
The new identity signals the brands position as a discerning and valuable consultancy committed to taking the stress out of day-to-day administrative activities.
The carefully constructed wordmark is set in quirky script typography and is flexible enough to work in a variety of scenarios. The organisations refreshing nature is mirrored by a distinct colour scheme, cheerful imagery, and dynamic graphic elements that are layered together to form a well-defined visual language. This visual language extends onto stationery, lanyard tags, marketing collateral, social media and various other components to come as the brand continues to grow and experiment. This project was completed while serving asHead of design at Inco creative.
