Designed and developed anew brand identity for Roadtrippers Travel, a South African based travel agency specializing in group tours to incredible destinations in Africa and countries abroad. Launched in 2012 with the hopes of changing the lives of people through travel, the organisation has made the dream come true for thousands by means of affordable packages, expert staff and joyful exploration. Roadtrippers offers people the opportunity to really explore the beauty of Africa &beyond!
Ashan strategically built the Brand’s new identity around its core brand values, representing a dynamic and entertaining agency committed to taking the stress out of comprehensive travel planning and turning impossible trips into reality.
The organisations refreshing nature is mirrored by playful typography, fresh imagery and dynamic graphic elements, all layered together to form a distinct graphical language.This graphical language extends onto the website, signage, print media and social media. This project was completed while serving as Head of design at Inco creative and in conjunction with Founder& CEO of Roadtrippers Travel–Sumo Naicker.
